Full-service iGaming SEO
Strategy, technical, content and authority under one plan, run by the people who wrote it. Market by market, in the languages you actually operate in.
- Market and keyword strategy
- Category and brand pages
- Multilingual rollout
Own the results, the threads, and the AI answers.
Organic growth for casino and sportsbook operators, and for the affiliates that send them players. Most ad platforms restrict this category by market and licence. These three surfaces stay open.
Fixed-fee audit, delivered in two weeks. No retainer to start.
Three surfaces decide it.
A player checks a brand before they deposit, and they check it in three places. Ranking in one of them is no longer enough: the answer they act on may never come from a page they visit.
- 1review-portal.comaffiliate list
- 2yourbrand.comyou
- 3competitor.comhomepage
- 1Top commentnames three brands
- 2Replyyou
- 3Replywithdrawal times
- 1review-portal.comcited
- 2yourbrand.comyou
- 3forum threadcited
Paid is gated. Organic is not.
Every growth channel in this category has a gate on it. Organic is the one you can own outright rather than rent.
Ad accounts are conditional
Gambling ads need certification per market and per licence, approval takes weeks, and the account can be pulled without notice. You cannot build a forecast on it.
Affiliate deals reprice
The moment a market heats up, revenue share and CPA terms move against you. You are bidding for the same traffic every quarter.
Positions compound
A ranking page, a thread that keeps getting read, and a citation an AI model keeps returning to all keep working after you stop paying for them.
What we do
Six services, one system. Most brands start with the audit and add the rest as the plan proves out.
Authority link building
Placements on sites that already rank inside this category, chosen for the traffic and the topic rather than a marketplace list sorted by domain rating.
- Vetted gambling-adjacent publishers
- Editorial placements
- Anchor and velocity control
Digital PR and reputation
What a player finds when they search your brand name next to scam, withdrawal or review. We fill that page with sources you can stand behind.
- Brand SERP cleanup
- Press and industry coverage
- Review and rating profiles
Reddit placements
Presence in the threads players actually read before they sign up, built the way each subreddit tolerates rather than the way that gets the account banned.
- Subreddit mapping
- Thread-level participation
- Moderation-safe execution
AI visibility
Being named and cited in ChatGPT, AI Overviews and Perplexity. Different mechanics from ranking: models cite sources, so we make you one of them.
- Prompt and citation tracking
- Source and entity work
- Answer-shaped content
Technical audit and recovery
Diagnosis after a drop, a migration or a mirror gone wrong. Indexation, country targeting, duplicate estates, and the crawl budget a large casino site burns through.
- Drop diagnosis
- Migrations and mirrors
- Indexation and geo targeting
Who we work with
Operators
Licensed casino and sportsbook brands growing organic alongside paid and affiliate.
- Online casino
- Sportsbook
- Crypto casino
- Sweepstakes
- Poker
Affiliates and media
Review sites, comparison portals and content networks that live or die on position.
- Review portals
- Comparison sites
- Tipster media
- Streamer brands
We take one operator and one affiliate per market. If a competitor of yours is already with us in that market, we will say so on the first call.
How we work
Four stages. You can stop after the first one and keep everything we found.
- 1
Audit
Where you rank, who outranks you, and what is blocking the rest. Fixed fee, two weeks, delivered as a prioritised plan rather than a crawl export.
Prioritised plan
- 2
Foundations
Technical debt, indexation, site structure, and country and language targeting. The work that makes everything after it cheaper.
Clean, indexable estate
- 3
Authority
Links, digital PR, community presence and AI citations, run together so they reinforce the same entity rather than three separate campaigns.
Compounding authority
- 4
Scale
New markets and languages on the system already proven in the first one, with the reporting to show what each market returns.
Market-by-market growth
Results
Three engagements. What moved, over what window, and what we changed to move it.
+214%
organic clicks in 11 months
Casino operator, tier-2 European market
Cleared a duplicate estate of 40,000 URLs, rebuilt the category tree around how the market actually searches, then ran links and digital PR against the same entity. Money pages went from 61,000 to 191,000 clicks a month.
18 to 149
keywords in the top 3
Affiliate review portal, Brazil and Portugal
Cut 900 pages to the 380 that earn their place, rewrote the survivors against a tracked set of 1,200 keywords, and moved the internal linking to follow demand rather than the menu. Nine months.
4% to 34%
of AI answers name the brand
Sportsbook, brand-defence programme
Across 240 tracked prompts in ChatGPT, AI Overviews and Perplexity. The sources those answers lean on were rebuilt first; the complaint thread that had been ranking second for the brand name is now off page one.
Questions
Do you work with unlicensed brands?
No. We work with brands holding a licence valid for the markets they target. Grey-market work puts every other client’s link estate at risk, so it is not a judgement call we make case by case.
How long before anything moves?
Technical and indexation fixes show inside weeks. Category positions in a competitive market take two to three quarters. Anyone promising a hot market in thirty days is selling you something that will not hold.
Do you use PBNs?
Not on a client’s money site. We will tell you plainly which parts of a plan carry risk, what the downside looks like, and let you decide. What we will not do is run something risky without saying so.
Can you work alongside our in-house team?
Usually that is the better setup. We own strategy and the work your team cannot staff, your team owns the platform. We write tickets your developers can pick up without a translation layer.
Which markets do you cover?
The UK, Ireland, Ontario, Brazil, Portugal, Germany, the Nordics and Peru, in nine languages. We staff a market before we sell it. If yours is not on that list we will tell you what standing it up would take rather than take the retainer and learn on your budget.
What does it cost?
The audit is a fixed 6,500 euro. Retainers start at 9,000 euro a month for a single market and scale with the number of markets and languages. Thirty days notice, no minimum term.
Start with the audit.
Tell us the brand and the markets. We come back with what is blocking you, what it is worth, and what the first quarter would look like. If we are not the right fit we will say so.
We reply within one business day. No sequence, no drip.